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Show If  

 

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Toggle Cloak 

Cloak 

Lines beginning with # are comments to help you understand the logic of this tree. 
Toggle Cloak 

Cloak 

Lines beginning with # are comments to help you understand the logic of this tree. Smart leaf notation is backward compatible with older leaf notation. Thus, because the last Note, though, that you can't specify a leaf name if you use the simpler notation. 
Toggle Cloak 

Cloak 

Lines beginning with # are comments to help you understand the logic of this tree. Smart leaf notation is backward compatible with older leaf notation. Thus, because the last Note, though, that you can't specify a leaf name if you use the simpler notation. 
Toggle Cloak 

Cloak 

Lines beginning with # are comments to help you understand the logic of this tree. 
Toggle Cloak 

Cloak 

Lines beginning with # are comments to help you understand the logic of this tree. This might replace or supplement segment age targeting. The above example could provide a more continuous value than targeting like the following: Instead of being the same value for all segments aged between 10 and 20, then dropping 50%, the bid value would gradually decline in step with the segment age. 
Toggle Cloak 

Cloak 

Lines beginning with # are comments to help you understand the logic of this tree. This might replace or supplement frequency targeting. The above example could provide a more continuous value than targeting like the following: Instead of being the same value for all segments with a daily frequency between 1 and 5, then dropping 25%, the bid value would gradually decline in step with the frequency. 
Toggle Cloak 

Cloak 

Lines beginning with # are comments to help you understand the logic of this tree. This might replace or supplement frequency targeting. The above example could provide a more continuous value than targeting like the following: Instead of being the same value for all segments with a lifetime frequency between 1 and 5, then dropping 33%, the bid value would gradually decline in step with the frequency. 
Toggle Cloak 

Cloak 

Lines beginning with # are comments to help you understand the logic of this tree. This might replace or supplement recency targeting. The above example could provide a more continuous value than targeting like the following: Instead of being the same value for all segments with a recency less than 10, then dropping 33%, the bid value would gradually decline in step with the recency.

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