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Field

Type

Description

payment_type

integer

Specifies the payment type allowed for this impression. Currently supported values:

  • 1: Impression (Default)
  • 2: Viewable Impression
conversion_rate
doubleSpecifies the the rate that AppNexus will use to convert a non-impression bid to an eCPM price for bid ranking in the auction. A Bidder may use this for internal bid ranking, budgeting/pacing, or potentially for others.
imp_count_method
int

Specifies how the impression is counted. Currently supported values:

  • 0: Not applicable
  • 1: Unknown
  • 2: Count on render
  • 3: Count on decision/serve

Site Object

Sites (also known as placement groups) are a subset of inventory for a publisher. AppNexus supports the following fields in the site object:

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