Evaluate impressions based on the user's DMA (demographic areadesignated market area).
|Operator|| Any except |
>, <=, >=, and
range. To test for multiple values, use
DMA ID, such as
602 (for Chicago metro area).
Use the City Service to retrieve DMA IDs.
if dma = 602:
elif dma = 603:
Evaluates whether the user belongs to a randomly-assigned group. Each AppNexus user has a persistent user group from 0 to 999. You may want to use the user group to test various strategies in parallel and compare their performance. Different tests should partition the thousand user groups differently; otherwise, concurrent tests will interact with each other and it will be difficult to interpret results. For more information, see Test and Control Targeting (Standard Line Item) (customer login required).
...Example of multiple segment attributesExample of recency/frequency syntax with multiple attributesExample of multiple compound attributes