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AppNexus Supply Partner Integration

Supply partners driving their AppNexus supports supply partners in integrating with our systems. If you're a supply partner driving your own real-time bidding systems you can integrate with AppNexus to increase their your publishers' access to major sources of demand. The Supply Partners wiki space covers information and resources provided here cover key concepts related to integrations, provides FAQ provide FAQs and best practices resources, and offers offer how-tos for setting up your inventory. 

In This Space

  • AppNexus Supply Partners
    This page provides an overview of best practices AppNexus requires Supply Partners to abide by to be in good standing and to have access to the AppNexus open exchange. 
  • How Integration Works
    This page provides a diagram and description of an ad call once you've integrated with AppNexus.
  • User ID Mapping
    This page explains how to map your user IDs to AppNexus user IDs.
  • AppNexus Inventory Quality
    This section explains why inventory quality is important and provides information about how to harmonize your inventory with AppNexus Domain Detection.
  • Synchronize Your Inventory Structure
    This section explains why you should synchronize your inventory with AppNexus and how to do it via the Console UI and Console API. 
  • Inventory Relationship FAQ
    This page provides details on the information requested as a part of AppNexus Inventory Relationship Declaration . 
  • AppNexus Supply Integration (ASI)
    This section provides information on AppNexus Supply Integration and provides the technical specifications/formats for your bid requests and responses when integration via the AppNexus protocol.
  • OpenRTB Integration
    This section provides information about integrating impressions with AppNexus via the OpenRTB 2.3.1 protocol.

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