Versions Compared

Key

  • This line was added.
  • This line was removed.
  • Formatting was changed.

...

Trust Level

Implications

Standard

Apply ad quality standards, require Platform audit.

Medium

Apply ad quality standards, trust buyer self-classification.

High

Bypass ad quality standards, require platform audit.

Maximum

Bypass ad quality standards, do not require audit.

Banned

Ban all creatives.

Image Modified

Info

The difference between trusting buyer self-classification and requiring a platform audit is that you trust that buyer to correctly self-classify all creatives that they do not opt into AppNexus audit. When uploading their creatives and tags, buyers with this classification are asked to confirm that they have self-classified any creative for compliance with AppNexus' creative standards.

...