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Synchronize Your Inventory Structure

You should synchronize your inventory structure with AppNexus on a regular basis, ideally programmatically. Tight synchronization allows you to:

  • Analyze discrepancies between AppNexus and your system. 
  • Investigate publisher or domain performance.
  • Enforce ad quality and publisher blocking preferences to ensure that AppNexus provides acceptable bids.
  • Separate detectable and non-detectable inventory so that the impact of non-detectable inventory on overall selling can mitigated. 

If inventory is not properly categorized and becomes non-detectable by AppNexus Domain Detection, this will result in the inventory being unsellable via AppNexus, because without proper inventory grouping and classification AppNexus can not reliably enforce its Policies for Selling

The pages in this section introduce you to the basic sell-side object hierarchy and then walk you through the process of mapping your supply to these AppNexus objects using the Console UI or the Console API.



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