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How Integration Works

Here's a diagram and description of what happens when a supply partner that has integrated with AppNexus receives an ad call. 

  1. A user views a web page that contains an ad tag belonging to the supply partner. The ad tag calls the supply partner.   
  2. The supply partner starts an auction for the inventory and sends a bid request to AppNexus.
  3. AppNexus offers the bid request to our demand partners, who have a certain number of milliseconds in which to respond with a bid.
  4. AppNexus holds an auction to choose a winning bid based on the data in the bid request and the publisher's ad quality preferences (ad profile).
  5. AppNexus passes the bid and an AppNexus ad tag to the supply partner. The supply partner includes the AppNexus bid in its own auction.
  6. If the AppNexus bid wins the action, the supply partner drops the AppNexus ad tag on the web page.
  7. The ad tag notifies AppNexus that the bid won, sends the bid clearing price and identifies the location of the ad to serve.
  8. AppNexus serves the ad.
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