The Display Ad Industry: Start Learning HereThe online advertising industry is a slippery beast, evolving as fast as Internet technology and media consumption do. We'd like to help you navigate through a sea of TLAs, to see the big picture and to get done what you need to get done.
From a Publisher's Ad Tag to an Advertiser's Post-Click Conversion
These are some of the orientation materials for the ad industry that we provide for both our new hires and our clients. In addition to the basics, like what's a CPM, you'll see an emphasis on technical concepts, like how an HTTP call from your browser to web server works, and how an ad call works. That's partly because we're a technology-focused company, but also because we think these concepts will help, whether you're a media trafficker investigating why your conversions are low and suspect a misplaced pixel, or you're reading through the sales material of an ad company and you need to know if they sound legitimate. Or maybe you're just curious to know more about the underpinnings of the industry.
We will be adding to this material, and we invite your input on how we can be more helpful---leave a comment on any page or email us. We encourage you to use these materials for anything you like, but please provide credit by linking to the original webpage.