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Creative Format Service

The AppNexus platform categorizes creatives by format, media type, and media subtype. Format defines the resource type of creatives (flash, image, etc.); media type defines the general display style of creatives (banner, expandable, video, etc.); and media subtype defines the specific display style of creatives (standard banner, MediaMind expandable, or Standard VAST).

This read-only service allows you to view all of the supported creative formats.

To view all supported media types and media subtypes, you can use the Media Type Service and the Media Subtype Service.

On This Page

REST API

View all creative formats:
GET https://api.appnexus.com/creative-format

View a specific creative format:
GET https://api.appnexus.com/creative-format?id=CREATIVE_FORMAT_ID

JSON Fields

Field

Type

Description

id

int

The ID of the creative format.

name

string 

The name of the creative format, for example, "flash", "image", "url-html", or "url-xml".

last_modified

timestamp

The date and time when AppNexus last modified the creative format.

Examples

View all creative formats
View a specific creative format