Create an Outlook Campaign via the API
This page shows you how to use the Campaign Service and the Profile Service to set up a campaign that targets Outlook.com inventory.
Before You Begin
Before creating an Outlook profile and campaign, you should add your Outlook creatives to AppNexus. For instructions, see Add a Microsoft Outlook Creative via the API.
Step 1. Create a profile that targets Outlook.com inventory
To ensure that your campaign will reach Microsoft Outlook.com inventory, you should:
You can also add targeting based on frequency, geography, daypart, segment, and system. However, note that you cannot target Outlook.com users based on age, gender, tag position, or tag query strings.
Step 2. Create an Outlook campaign
Setting up an Outlook campaign is similar to setting up any other web campaign. You can set flight dates, budgeting, and buying strategy. To ensure that you reach Outlook.com inventory, however, be sure to pay particularly close attention to the following settings: