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Clicktrackers Feed

You can use click trackers to track user clicks on creatives served by third-party ad servers (rather than by AppNexus). This reporting feed provides data on those external clicks. Note that each row returned is for a single click event.

How to fetch this feed

For instructions on how to fetch the clicktrackers feed, see the example on the Bulk Reporting Feeds page, but set the the "report_type" to "clicktrackers" and build your request using the fields shown below.

On This Page

Dimensions

Column

Type

Example

Description

hour

timestamp

2012-02-24 12:00

The year, month, day, and hour of the external click.

day

timestamp

2012-02-24

The year, month, and day of the external click.

month

timestamp

2012-02

The year and month of the external click.

datetime

timestamp

2012-02-24 12:52:55

The year, month, day, hour, minute, and second of the external click.

advertiser_id

int

36224

The ID of the advertiser that owns the click tracker.

auction_id

int

7562841545137044238

The AppNexus ID for the external click event.

line_item_id

int

70411

The ID of the line item to which the click tracker is associated.

insertion_order_id

int

2983

The ID of the insertion order to which the line item is associated. If O, the line item is not associated to an insertion order.

member_id

int

536

The ID of the member to which the advertiser belongs.

pricing_type

enum

"cpm"

The way the member is paid by the advertiser. Possible values: "none", "cpm', "cpc", "cpa", "cost_plus_cpm", or "cost_plus_margin".

publisher_id

int

114370

The ID of the publisher to which the click tracker is associated.

site_domain

string

"test-domain.com"

The domain where the external click occurred.

tag_id

int

690240

The ID of the placement to which the click tracker is associated. If 0, the click tracker is not associated to a placement.

tracker_id

int

22

The ID of the click tracker.

user_id

int

5809746384815353833

The AppNexus ID for the user who clicked. If not known, this is 0.

Metrics

Column

Type

Example

Formula

Description

commission_cpm

money

0.25

commission_cpm

The cpm that the member pays a broker. This is set at the line item.

commission_revshare

money

0

commission_revshare

The revshare that the member pays a broker. This is set at the line item.

media_buy_cost

money

0.25

media_buy_cost

The amount paid for the external click. The third-party ad server passes this in the "ancost" parameter of the click tracker's query string.

media_buy_rev_share_pct

double

0.1

media_buy_rev_share_pct

The percentage of revenue that the member pays the publisher.

revenue_value

money

5.00

revenue_value

The amount that the advertiser pays the member. This is set at the line item.

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