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Auction Segment Feed

This is a log-level data feed that provides you with information on all eligible segments in an auction that your seller member has access to. The segments in this feed include pixel, query string, and 3rd-party shared segments.

The AppNexus internal name for this feed is auction_segment_feed.

Each feed is delivered hourly and will be retained for 7 days.  The feed will be logged when an auction is complete.

If you enable the auction segment feed, it will be in your feed list along with all your other log-level data feeds. See Log Level Data Feeds for more information (customer login required).

 ColumnTypeDescription
1
date_time
UNIX Epoch time

The date and time (e.g., 1526057561 which would need to be translated to Friday, May 11, 2018 4:52:41 PM (UTC)).

2
auction_id_64
bigint
The unique ID of the auction.
3
user_id_64
bigint

The user ID.

4
seller_member_id
int
The member ID of the seller.
5
segments
segment_key_value

A list of segments. Each segment consists of:

  • segment_id (int): The segment ID of the pixel, query string, or shared segment.
  • segment_value (int): A value that can be passed with the segment.
  • last_seen_min (int): The number of minutes since this user was last tagged with this segment. Given in Posix time (represented in minutes). Multiply this value by 60 to get the number of seconds since the epoch when this segment was updated.

6hashed_user_id_64bytes

The hashed version of the AppNexus 64-bit User ID which will we provided as a proxy in certain cases where AppNexus is unable to provide the real user_id_64. You will not be able to target users via their hashed user ID. However you can use this identifier to calculate unique users, user frequency, and user recency. An example is provided below:

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