April 16, 2015
We're pleased to announce the following enhancements to version 1.15 of the AppNexus Console API.
Manual Offer Ranking Service
As part of the Performance Marketplace launch, the new Manual Offer Ranking Service allows you to create manual performance offer line item + optimization zone pairings via the API.
Optimization Zone Service
As part of the Performance Marketplace launch, the new Optimization Zone Service allows you to create and edit optimization zones via the API.
Third-Party Pixel service
The new Third-Party Pixel Service allows you to create pixels that can be attached to creatives at the member, advertiser and creative levels.
The new read-only
thirdparty_pixels array in the Member Service lets you see third-party pixels associated at the member level. You can automatically attach these pixels to all creatives owned by this member using the Third-Party Pixel Service or attach them individually at the creative level using the Creative Service.
The new read-only
thirdparty_pixels array in the Advertiser Service lets you see third-party pixels associated at the advertiser level. You can automatically attach these pixels to all creatives owned by this advertiser using the Third-Party Pixel Service or attach them individually at the creative level using the Creative Service.
thirdparty_pixels array in the Creative Service allows you to associate third-party pixels at the creative level or view any third-party pixels already associated with the creative. You can also automatically attach these pixels to all creatives owned by an advertiser or member using the Third-Party Pixel Service.
Line Item Service
performance_offer field in the Line Item Service lets you define whether the line item is a performance offer line item (for buying on the Performance Marketplace) or a standard line item (for buying on the RTB Marketplace). This field defaults to
false. When set to
true, this means that the line item is a performance offer line item.
Optimization Zone Analytics Sell Side Report
The newreport shows you key performance metrics about your optimization zones.
Network Billing Report
The following new metrics in the Network Billing report let you view important billing data in the advertiser's or publisher's currency:
The following viewability metrics have been added to the reports listed below:
New Log-Level Feed
Conversion Pixel Feed
The Log-Level Conversion Pixel Feed provides data on your managed advertisers' attributed and unattributed pixel fires. To learn more about this new feed, see Conversion Pixel Feed.
Changed Log-Level Feed
The following columns have been added to the Log-Level Standard Feed: