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April 16, 2015

We're pleased to announce the following enhancements to version 1.15 of the AppNexus Console API.

New Services

Manual Offer Ranking Service

As part of the Performance Marketplace launch, the new Manual Offer Ranking Service allows you to create manual performance offer line item + optimization zone pairings via the API.

Optimization Zone Service

As part of the Performance Marketplace launch, the new Optimization Zone Service allows you to create and edit optimization zones via the API.

Third-Party Pixel service

The new Third-Party Pixel Service allows you to create pixels that can be attached to creatives at the member, advertiser and creative levels. 

Changed Services

Member Service

The new read-only thirdparty_pixels array in the Member Service lets you see third-party pixels associated at the member level. You can automatically attach these pixels to all creatives owned by this member using the Third-Party Pixel Service or attach them individually at the creative level using the Creative Service.

Advertiser Service

The new read-only thirdparty_pixels array in the Advertiser Service lets you see third-party pixels associated at the advertiser level. You can automatically attach these pixels to all creatives owned by this advertiser using the Third-Party Pixel Service or attach them individually at the creative level using the Creative Service.

Creative Service

The new thirdparty_pixels array in the Creative Service allows you to associate third-party pixels at the creative level or view any third-party pixels already associated with the creative. You can also automatically attach these pixels to all creatives owned by an advertiser or member using the Third-Party Pixel Service.

Line Item Service

The new performance_offer field in the Line Item Service lets you define whether the line item is a performance offer line item (for buying on the Performance Marketplace) or a standard line item (for buying on the RTB Marketplace). This field defaults to false. When set to true, this means that the line item is a performance offer line item.

New Report

Optimization Zone Analytics Sell Side Report

The new Optimization Zone Analytics Sell Side report shows you key performance metrics about your optimization zones.

Changed Reports

Network Billing Report

The following new metrics in the Network Billing report let you view important billing data in the advertiser's or publisher's currency:

  • net_media_cost
  • net_media_cost_adv_curr
  • media_cost_adv_curr
  • auction_service_deduction_adv_curr
  • auction_service_fees_adv_curr
  • creative_overage_fees_adv_curr
  • reseller_revenue_pub_curr

Viewability Metrics

The following viewability metrics have been added to the reports listed below:

  • imps_viewed
  • view_measured_imps
  • view_rate
  • view_measurement_rate

New Log-Level Feed

Conversion Pixel Feed

The Log-Level Conversion Pixel Feed provides data on your managed advertisers' attributed and unattributed pixel fires. To learn more about this new feed, see Conversion Pixel Feed.

Changed Log-Level Feed

Standard Feed

The following columns have been added to the Log-Level Standard Feed:

  • view_result_type
  • application_id
  • supply_type
  • sdk_version
  • optimization_zone_id
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