Impression Bus API
Members on the AppNexus platform who build their own bidder, either with the AppNexus bidder framework or from scratch, can configure their integration with the platform via these API Services. For example:
- The Bidder Service is used to register a bidder with the Impression Bus along with its IP address and port and other basic information
- The Creative Service is used to submit creatives for quality approval
- The Segment Service is used to create segment IDs in the Imp Bus for use in segment pixels and future ad requests
To learn more about API Services please start with:
The full list of API Services is available in the navigation bar to the left.