The Impression Bus will insert the AppNexus clicktracking URL into the creative at serve time and log and report any clicks that occur. If the member whose creative served is integrated with a bidder, the Impression Bus also passes along the click information to the bidder's designated click handler (defined using the
click_uri field of the Bidder Service).
The timestamp of the click.
The unique ID for the auction of the impression won.
The numeric ID of the auction's winning member
The unique ID for the user. It will be the same for all requests from this user until cookies are cleared.
The referring URL of the page where the click originates.
The user agent string from the click request's HTTP header
The data for the user stored in the bidder's reserved space within the AppNexus data store.
The data passed by the bidder on the bid response.
Whether or not the impression clicked was run as a test impression