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Bid Error Codes

Bid error codes can be received from several different sources: 

  • Notify Request
    Your bidder might receive an error code in the responses array of the notify_request. The error field explains what went wrong in the auction. 
  • Bidder Bid Error Report
    You can use this report to troubleshoot buy-side and sell-side settings that result in auction errors, thereby blocking spend. The goal is to help you eliminate the error in the future. You can find information on the owner, cause and recommended resolution for each error below. 
  • Seller Bid Error Report
    You can use this report to troubleshoot sell-side and buy-side settings that result in auction errors, thereby blocking spend. The goal is to help you eliminate the error in the future.  You can find information on the owner, cause and recommended resolution for each error below. 
  • Buyer Bid Error Report
    You can use this report to troubleshoot sell-side and buy-side settings that result in auction errors, thereby blocking spend. The goal is to help you eliminate the error in the future.  You can find information on the owner, cause and recommended resolution for each error below. 

The following are error codes you might see from any of the above.

 

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Error IDError MessageDescriptionOwnerResolution
0Unknown error   
10Request timed outRequest timed out.Demand PartnerDemand Partner should contact AppNexus Support to review integration settings.
11Request throttled or abortedRequest throttled or aborted.Demand PartnerDemand Partner should contact AppNexus Support to review integration settings.
12Connection errorConnection error.Demand PartnerDemand Partner should contact AppNexus Support to review integration settings.
13Invalid HTTP response code ${HTTP_RESPONSE_CODE}Invalid HTTP response code.Demand PartnerDemand Partner should contact AppNexus Support to review integration settings.
14JSON parsing errorDemand Partner is having JSON parsing error.Demand PartnerDemand Partner should contact AppNexus Support to review integration settings.
15XML parsing errorXML parsing error.Demand PartnerSeller should notify demand partner that they're having problems.
16Bid response parsing errorDemand Partner has formatted the bid response incorrectly.Demand PartnerDemand Partner should contact AppNexus Support to review integration settings.
50No ad tag in responseNo ad tag in response.Demand PartnerSeller should notify the Demand Partner that they're having problems.
51No actions tag in responseNo actions tag in response.Demand PartnerSeller should notify the Demand Partner that they're having problems.
52No impurl tag in responseNo impurl tag in response.Demand PartnerSeller should notify the Demand Partner that they're having problems.
53No click action in responseNo click action in response.Demand PartnerSeller should notify the Demand Partner that they're having problems.
54No assets tag in responseNo assets tag in response.Demand PartnerSeller should notify the Demand Partner that they're having problems.
55Incorrect creative format in responseIncorrect creative format in response.Demand PartnerSeller should notify the Demand Partner that they're having problems.
60Response too long (${RESPONSE_SIZE_IN_BYTES} bytes)Response too long.Demand PartnerSeller should notify the Demand Partner that they're having problems.
61No price received from bidderNo price received from bidder.Demand PartnerSeller should notify the Demand Partner that they're having problems.
62No creative id received from bidderNo creative id received from bidder.Demand PartnerSeller should notify the Demand Partner that they're having problems.
63Invalid creative landing page received from bidderInvalid creative landing page received from bidder.Demand PartnerSeller should notify the Demand Partner that they're having problems.
64No drop log url received from bidderNo drop log url received from bidder.Demand PartnerSeller should notify the Demand Partner that they're having problems.
102Creative id ${CREATIVE_ID} was not foundCreative ID specified in the adid for the OpenRTB bid response is expired, deleted, or not found.Demand PartnerDemand Partner should ensure that the ID sent in the adid is valid. If so, reactivate the creative or add a new one.
103Creative id ${CREATIVE_ID} is maliciousCreative was marked as malicious by AppNexus as part of the creative scanning process.BuyerBuyer should upload a new creative.
104Creative ${CREATIVE_ID} is not ssl_approved for a secure auctionBuyer is bidding with a non-ssl approved creative for a secure auction.BuyerBuyer should add a secure creative to their campaign for use on sites requiring SSL. The Demand Partner should make sure that allow_ssl_audit is set to true.
105Creative ${CREATIVE_ID} does not belong to response member id (${MEMBER_ID})Demand Partner is bidding with a creative not associated with the Buyer Member in the bid response.Demand PartnerDemand Partner should review the creative and adjust accordingly.
106Creative ${CREATIVE_ID} size (${WIDTH}x${HEIGHT}) doesn't match tag sizesDemand Partner is bidding with a creative size that doesn't match the tag size.Demand PartnerDemand Partner should review the creative size, notify the Seller regarding the mismatch tag size, or alter the creative to match the correct tag size.
107Creative ${CREATIVE_ID} not in VAST format   
108Creative ${CREATIVE_ID} does not have VAST media subtype for VAST tagNon-VAST creative is bidding on a VAST placement.BuyerBuyer should review creative size and ensure it's VAST.
109Creative ${CREATIVE_ID} has VAST media_subtype for non-VAST tagPlacement doesn't support VAST creatives, which are being sent by the Buyer.BuyerBuyer should review the creative size and ensure it's not VAST.
110Flash creative ${CREATIVE_ID} returned for user that doesn't have flashPlacement does not support Flash creatives.Buyer/SellerBuyer should bid with a different creative or ask the Seller to review the format settings in their system.
111Creative ${CREATIVE_ID} format is not allowed by siteCreative format is not allowed by the site due to the placement group "ad formats" setting. Buyer/SellerBuyer should bid with a different creative or ask the Seller to review format settings in their system.
112Creative ${CREATIVE_ID} click action is not allowed by siteThe placement group can specify click actions that are allowed and if the creative is not in the supported list, it will be blocked.Buyer

Buyer should obtain a better understanding from the Seller as to which click actions are allowed on the placement group so that the Buyer can bid with the appropriate creatives.

113Creative has an invalid media typeThe creative's media type is not allowed in the auction.Demand PartnerBuyer should bid with a different creative media type.
114Creative ${CREATIVE_ID} initiates popPlacement is pre-popped, but creative is configured to initiate a pop, so they are incompatible.BuyerBuyer should change the creative so that the pop-up isn't initiated.
115Creative ${CREATIVE_ID} has no click urlCreative has no landing page URL and is required to have one.Demand PartnerDemand Partner should add a landing page for the creative. If it is a third-party hosted tag, then they should verify that the creative has AppNexus' ${CLICK_URL} macro in place.
116Creative ${CREATIVE_ID} has no landing page urlCreative has no landing page URL and is required to have one.BuyerBuyer should add a landing page for the creative.
117Creative ${CREATIVE_ID} is banned by bid_requestCreative is blocked based on the dynamic technical attribute, creative category, or brand settings that have been set.Buyer/SellerBuyer should bid with a different creative or ask the Seller to review the technical attribute, creative category, and brand block settings in their system.
118Creative ${CREATIVE_ID} has an inactive or non-existent CCRTCCRT for the creative is inactive or missing.BuyerBuyer should update creative with active CCRT.
119Creative ${CREATIVE_ID} has no content js in template ${TEMPLATE_ID} for JS tagCreative has no content js in the template for the JS tag.Demand PartnerDemand Partner should select an appropriate template for the tag.
120Creative ${CREATIVE_ID} has no content js or html in template ${TEMPLATE_ID} for IFRAME tagCreative has no content js or HTML in the template for the IFRAME tag.Demand PartnerDemand Partner should select an appropriate template for the tag.
121Creative ${CREATIVE_ID} has no content xml in template ${TEMPLATE_ID} for VAST tagBuyer is bidding on video inventory with a non-VAST compliant creative.BuyerBuyer should ensure that the creative is live and contains valid VAST markup.
122Creative ${CREATIVE_ID} with format ${FORMAT} is not allowed by sellerCreative format is not allowed by the Seller due to the Seller integration setting.Buyer/SellerBuyer should bid with a different creative or ask the Seller to review format settings in their system.
123Creative ${CREATIVE_ID} fails advertiser exclusionThere are competitive exclusions set on the auction and the creative bidding is not allowed to serve on the same page as a creative already chosen.SellerBuyer should check if they have advertisers with competitive exclusions set up.  If so, adjust campaign targeting to avoid buying the same inventory or leave alone so that campaigns can serve as needed.  If there are no buy-side competitive exclusions set up, talk to the Seller to understand if the inventory is generally available for the particular advertiser being blocked and see if they can remove any exclusions on their end.  Otherwise, continue buying and eventually it will get through.
124Creative ${CREATIVE_ID} does not have valid MIME typeVAST creative does not contain a matching file type (swf, mp4, etc.) that the player accepts.Buyer/SellerBuyer should include correct file formats that the Seller's player accepts (AppNexus recommends always including mp4, webm, and flv file types) and notify the Seller to update the player to allow for more file formats including VPAID.
125Creative ${CREATIVE_ID} is suspiciousCreative has been deemed as suspicious and will not be eligible to serve.BuyerDemand Partner should open a support case to determine why the creative has been marked this way.
126Mediated creative id ${CREATIVE_ID} is not supportedThe specific creative is not supported for mediation.Buyer/SellerBuyer should bid with a different creative or ask the Seller to review creative settings in their system.
127Legacy vast creative id ${CREATIVE_ID} is not supportedCreative is using a deprecated VAST template ID.BuyerBuyer should update the creative with the current, active VAST template ID.
128Creative ${CREATIVE_ID} does not support required video protocolThe video protocol required by the inventory does not match the Creative's protocol.BuyerBuyer should update the creative to support the proper protocol.
129Native assets point to wrong creative instead of creative ${CREATIVE_ID}   
130Native creative ${CREATIVE_ID} does not match title or data asset requirementsNative creative does not match title or data asset requirements.BuyerBuyer should update the native creative so that the assets are configured appropriately.
131Native creative ${CREATIVE_ID} does not match image asset requirementsNative creative does not match image asset requirements.BuyerBuyer should update the native creative so that the assets are configured appropriately.
132Native creative ${CREATIVE_ID} has no valid data for any assetsNative creative has no valid data for any assets.BuyerBuyer should update the native creative so that the assets are configured appropriately.
133Native creative ${CREATIVE_ID} is not renderableNative creative is not renderable.BuyerBuyer should update the native creative so that it renders.
134Creative ${CREATIVE_ID} comes from bad sourceCreative was marked as malicious by AppNexus as part of the creative scanning process.BuyerBuyer should upload a new creative.
135Native creative ${CREATIVE_ID} does not match video asset requirements   
136Creative ${CREATIVE_ID} missing element(s):   
137Creative id ${CREATIVE_ID} is inactiveCreative specified in creative_id is inactive.  
138Creative missing vendor (GDPR)Creative or pixel has no vendor associated with it. This relates to the GDPR.Buyer/Demand PartnerAdd the appropriate vendor ids to the creative or pixel.
139Creative unapproved vendor (GDPR)Creative has a vendor associated that is not in the consent string. This relates to the GDPR.Buyer/SellerSeller needs to obtain consent for that vendor.
140Creative id ${CREATIVE_ID} failed AdX auditCreative has failed AdX audit review. Therefore, it is ineligible to serve on AdX inventory.BuyerBuyer should bid with a new creative or modify this creative to pass the AdX audit.
141Creative id ${CREATIVE_ID} has AdX ineligible categoryOne or more of the creative's categories are ineligible to serve on certain AdX impressions.BuyerBuyer should bid with a new creative.
142Creative id ${CREATIVE_ID} has AdX ineligible vendorOne or more of the creative's ad tech vendors are ineligible to serve on certain AdX impressions.BuyerBuyer should bid with a new creative or modify this creative to remove the disallowed vendor.
143Creative ${CREATIVE_ID} contains a word or phrase banned by the member's ad profileCreative contains one or more words or phrases that are currently banned in the member's ad profile.BuyerBuyer should discuss ad quality settings with the Seller or consider setting up a deal with the Seller to obtain an ad quality exception.
201Auction ID ${AUCTION_ID} does not match requestThe bid response auction id does not match the incoming bid request's id.

Note: This may also happen if the response is formatted incorrectly (e.g. an object in place of an array), and the auction ID cannot be read.
Demand PartnerDemand Partner should contact AppNexus Support to review integration settings.
202No member ID sent in responseDemand Partner's bid response has no member ID in it.Demand PartnerDemand Partner should review bid responses and ensure member ID is included.
203Inactive member ${MEMBER_ID}Demand Partner is using an inactive member_ID in bidding.Demand PartnerDemand Partner should review bid responses and ensure that the active member ID is included or activate the member ID.
204Member ${MEMBER_ID} has no contractBuyer's contract isn't set up properly.Demand PartnerDemand Partner should work with AppNexus to make sure their buyer's contract is set up correctly.
205Member ${MEMBER_ID} over pacing or credit limitBuyer has spent too much.Demand PartnerDemand Partner should work with AppNexus to increase their limit or reduce spending on their end for their buyer.
207Exclusive bid from non-owning bidder   
208Bid from member not associated to bidderDemand Partner is using an inaccurate member_ID in bidding.Demand PartnerDemand Partner should review bid responses and ensure that the correct member ID is included.
209Roadblock bid from non-owning member   
210Member ${MEMBER_ID} is not eligible to bidThe seller's settings are blocking the buyer's member from participating in the auction.SellerBuyer should notify the Seller that they are currently blocked from bidding.
211Member ${MEMBER_ID} is not eligible to bid without dealsBuyer is bidding with a non-deal bid on a deal-only auction.Demand PartnerDemand Partner should only submit deal bids to deal-only auctions.
301No price set on non-exclusive bid response   
302Bid from member specifies an invalid currency '${CURRENCY_CODE}'Bid from member specifies an invalid currency.Demand PartnerSeller should notify the Demand Partner that they're having problems.
304Effective revshare less than 0   
306${NET_BID} net bid was lower than ${RESERVE_PRICE} reserve priceNet bid was lower than reserve price.Seller/Demand PartnerSeller should evaluate if they want to lower floors and notify the Demand Partner that they could bid more.
307Creative expired or not found by code; Member id: ${MEMBER_ID}, code: '${CREATIVE_CODE}'

Creative code specified in the crid for the OpenrTB bid response is expired or not found. As a user sets up their own code, this error is frequently caused when the user mixes up their codes or has a typo.

 

 

Demand Partner

Demand Partner should ensure that the crid value matches the creative code. If valid, the creative code will check that it has the correct value. If so, reactivate the creative or add a new one.

308Deal %d is not available for auctionThe deal you specified in your response does not apply to this impression.Demand PartnerDemand Partner should check if the Buyer is bidding with the correct Deal ID.
309Deal %d is not available to buying member %dYou don't have access to the deal you specified in your response. (The bid in the response doesn't have the buyer's member associated to a deal.)Demand Partner/SellerDemand Partner should ensure that they are bidding with the correct Deal ID and check with the Seller to see if the deal is set up with the appropriate Demand Partner.
310Bid is below the deal (%d) floorYour bid was not considered in the auction because it was below the deal's minimum price.BuyerBuyer should check that the bidding strategy is at or above the suggested minimum bid for the deal (as seen in Deal Buyer Access Service).
311Deal bans the creative's brandYour creative's brand is not a valid brand for this deal.Buyer/SellerBuyer should check if their deal targeting is set up properly and confirm with the Seller that the Deal is set up properly.
312Deal bans the creative's sizeYour creative's size is not a valid size for this deal.Buyer/SellerBuyer should check if their deal targeting is set up properly or alter the creative's size to match the deal's settings and confirm with the Seller if the Deal is set up properly.
313Creative ${CREATIVE_ID} has unsupported video attributePlacement doesn't accept the creative's video attributes.BuyerBuyer should look at the video attribute on the creative and submit only creatives that contain supported video attributes.
314Creative ${CREATIVE_ID} duration %d ms fails minimum duration %d msPlacement set a minimum duration that the creative does not meet. (%d will be filled in with the duration of the creative and the min duration requested.)BuyerBuyer should ensure that the creative duration matches what's allowed in the bid request and within all layers (inline and wrapper) of the VAST XML.
315Creative ${CREATIVE_ID} duration %d ms exceeds maximum duration %d msPlacement set a maximum duration that the creative exceeds. (%d will be filled in with the duration of the creative and the max duration requested.)BuyerBuyer should ensure that the creative duration matches what's allowed in the bid request and within all layers (inline and wrapper) of the VAST XML.
316Creative ${CREATIVE_ID} is missing a linear element required for VASTCreative is not configured properly for this VAST request.BuyerBuyer should review the creative size and ensure it's the correct version of VAST.
317Creative ${CREATIVE_ID} is missing a video_attributes objectCreative is not configured properly for this VAST request.BuyerBuyer should review the creative size and ensure it's the correct version of VAST.
318Deal %d bans segment adds on viewCreative should not fire a segment add pixel.BuyerBuyer should ensure that the creative does not have a segment add pixel action.
319Deal %d bans segment adds on clickCreative should not fire a segment add on click.BuyerBuyer should ensure that the creative does not have a segment add pixel action.
320Creative ${CREATIVE_ID} video framework is not supportedCreative is using old VAST templates resulting in an API error.BuyerBuyer's creative template is now deprecated, so they should use media type VAST: Standard VAST (64).
322Creative %u language id %d banned on deal %uDeal does not allow language.Buyer/SellerBuyer should change the creative or contact the Seller for an exception.
323Creative %u technical attribute id %d banned on deal %uDeal does not allow creative technical attributes.Buyer/SellerBuyer should change the creative or contact the Seller for an exception.
324Creative %u banned on deal %uDeal has a creative blacklist and Creative ID is set to be blocked.SellerBuyer to change creative or notify Seller to check if Deal is set-up properly.
325Creative %u category id %d banned on deal %uDeal does not allow creative categories.Buyer/SellerBuyer should check if their deal targeting is set up properly, alter the creative to exclude the banned category, or confirm with the Seller that the deal is set up properly.
326Deal %u does not have supported media(sub)type for creative %uBuyer is bidding with a creative media (sub)type that the deal doesn't allow.Buyer/SellerBuyer should change the creative or contact the Seller for an exception.
327Deal %u does not support bid payment type %sDeal does not support bid payment types (only CPM and VCPM are supported).Demand Partner/SellerDemand Partner should check if the campaign bidding type matches the deal payment type (e.g viewability) and confirm with the Seller that the deal is set up properly.
329Creative ${CREATIVE_ID} does not have bitrate between %d and %d kbpsCreative does not support the bitrate that the placement allows.BuyerBuyer should add more renditions of the media file that includes bitrates, which match what the placement requires (usually the creative's bitrate is larger than what's accepted by the placement).
330Creative ${CREATIVE_ID} has creative_video_attribute with vast_type unrecognized by impbusCreative has creative_video_attribute with an unrecognized vast_type.BuyerBuyer should review the creative size and ensure it's properly configured for inline VAST.
331Creative ${CREATIVE_ID} is missing creative_vast_inline required for VASTCreative is missing creative_vast_inline, which is required for VAST.BuyerBuyer should review the creative size and ensure it's properly configured for inline VAST.
332Creative ${CREATIVE_ID} is missing creative_vast_inline_linear required for VASTCreative is missing creative_vast_inline_linear required for VAST.BuyerBuyer should review the creative size and ensure it's properly configured for inline VAST.
333Creative ${CREATIVE_ID} is missing creative_vast_inline_linear media_files required for VASTCreative is missing creative_vast_inline_linear media_files required for VAST.BuyerBuyer should review the creative size and ensure it's properly configured for inline VAST.
334Creative does not have a specified duration required for inline VAST.Creative does not have a specified duration required for inline VAST.BuyerBuyer should review the creative size and ensure it's properly configured for inline VAST.
334Creative adserver banned on deal.Creative ad server is banned on the deal.BuyerBuyer should change the creative or contact the Seller for an exception.
335Invalid payment type   
336Viewability detection required for view paymentViewability detection is required to view payment.Demand PartnerDemand Partner should contact AppNexus Support to review integration settings.
337Exchange traded view marketplace is disabled for member %uExchange traded view marketplace is disabled for member.Demand PartnerDemand Partner should contact AppNexus Support to review integration settings.
338Creative ${CREATIVE_ID} is missing video required for VASTCreative is missing video required for VAST.BuyerBuyer should review the creative size and ensure it's properly configured for VAST.
339Creative ${CREATIVE_ID} does not have a media file that meets width requirements of %dCreative's VAST does not match the inventory's width requirements.BuyerBuyer should review the creative size and ensure it's properly configured for VAST.
340Creative ${CREATIVE_ID} does not have a media file that meets height requirements of %dCreative's VAST does not match the inventory's height requirements.BuyerBuyer should review the creative size and ensure it's properly configured for VAST.
399Creative does not have a media file that meets width requirements   
400Creative does not have a media file that meets height requirementsCreative's VAST does not match the inventory's height requirements.BuyerBuyer should review the creative size and ensure it's correctly configured for VAST.
403Buying member banned by seller's ad profileSeller's ad quality is set to ban the buying member.SellerBuyer should discuss ad quality settings with the Seller or considering setting up a deal with the Seller to obtain an ad quality exception.
404Creative banned by member's ad profileSeller's ad quality is set to ban the creative.SellerBuyer should change the creative, discuss ad quality settings with the Seller, or consider setting up a deal with the Seller to obtain an ad quality exception.
405Unaudited creative banned by member's ad profileBuyer is bidding with an unaudited creative.Buyer/SellerBuyer should ensure their creative is audited by AppNexus, notify the Seller regarding whether the unaudited creative ban is desired, and modify their ad quality settings accordingly.
406Creative technical attribute banned by member's ad profileSeller's ad quality is set to ban technical attribute.SellerBuyer should discuss ad quality settings with the Seller or consider setting up a deal with the Seller to obtain an ad quality exception.
407Creative category banned by member's ad profileSeller's ad quality is set to ban creative category.SellerBuyer should discuss ad quality settings with the Seller or consider setting up a deal with Seller to obtain an ad quality exception.
408Creative brand banned by member's ad profileSeller's ad quality is set to ban brand.SellerBuyer should discuss ad quality settings with the Seller or consider setting up a deal with the Seller to obtain an ad quality exception.
409Creative language banned by member's ad profileSeller's ad quality is set to ban language.SellerBuyer should discuss ad quality settings with the Seller or consider setting up a deal with the Seller to obtain an ad quality exception.
410Creative adserver banned by member's ad profileCreative adserver banned by the member's ad profile.BuyerBuyer should speak with the Seller to ensure that the blocked creative ad server is in the Seller's approved list. If the Seller won't alter their ad server whitelist, then the Buyer should alter the creative by removing the call to banned ad server.
411Creative ${CREATIVE_ID} language id %d banned on dynamic exclusionsCreative language banned on dynamic exclusions.Buyer/Demand Partner/SellerBuyer should work with the Seller to determine eligible creatives or obtain an exception.
412Creative ${CREATIVE_ID} technical attribute id %d banned on dynamic exclusionsCreative technical attribute banned on dynamic exclusions.Buyer/Demand Partner/SellerBuyer should work with Seller to determine eligible creatives or obtain an exception.
413Creative ${CREATIVE_ID} adserver %d banned on dynamic exclusionsCreative adserver banned on dynamic exclusions.Buyer/Demand Partner/SellerBuyer should work with the Seller to determine eligible creatives or obtain an exception.
414Creative ${CREATIVE_ID} category id %d banned on dynamic exclusionsCreative category banned on dynamic exclusions.Buyer/Demand Partner/SellerBuyer should work with the Seller to determine eligible creatives or obtain an exception.
415Creative ${CREATIVE_ID} brand %d banned on dynamic exclusionsCreative brand banned on dynamic exclusions.Buyer/Demand Partner/SellerBuyer should work with the Seller to determine eligible creatives or obtain an exception.
420Creative category requires whitelistingCreative categories associated with gambling creatives require the Buyer to be enabled on AppNexus and they haven't been yet.BuyerBuyer needs to get approved by AppNexus to run gambling creatives on the AppNexus platform by working with their account team. See Policies for Buying for more information on the AppNexus gambling policy and how to get enabled.
421Bid is rejected due to page cap   
1000No eligible members included in the bid response   
1001Bidder is not availableNo eligible members included in the bid response.Demand PartnerDemand Partner should review bid responses and ensure active member ID is included or activate the member ID.
1002No bid URI setNo bid URI set.Demand PartnerDemand Partner should contact AppNexus Support to review integration settings.
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